Our ethical credentials

We've sourced our clothing and materials to meet the highest possible practical standards.
Where you see these logos, here's what they mean...


The Global Organic Textile Standard (GOTS) is recognised as the world's leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

Under the Global Organic Textile Standard (GOTS) farmers and fieldworkers are protected by stringent social criteria and by the ban on the use of poisonous chemicals that can severely harm the health of farmers and their families 


The Soil Association is the UK's leading campaigning and certification organisation for organic food and farming and it is their certificate of organic origin that guarantee our cotton garments and are part of the Global Organic Textile Standard (GOTS). Read more at https://www.soilassociation.org/


Fair Wear Foundation is a non-profit organisation that works with brands, factories, trade unions, NGOs and sometimes governments to verify and improve workplace conditions for garment workers in 11 production countries in Asia, Europe and Africa. FWF keeps track of the improvements made by the companies it works with. And through sharing expertise, social dialogue and strengthening industrial relations, FWF increases the effectiveness of the efforts made by companies. FWF’s more than 80 member companies represent over 120 brands, and are based in Europe; member products are sold in over 20,000 retail outlets in more than 80 countries around the world. 

By affiliating with FWF our supply chain is committed to implementing and maintaining a Code of Conduct designed specifically for the garment industry.
The Code of Conduct is a contract between the factory and FWF and incorporates the following
eight labour standards:

1) no use of child labour 
2) No use of forced labour 
3) Safe and healthy working conditions 
4) Legal labour contract 
5) Payment of a living wage 
6) Freedom of Association and the right to collective bargaining
7) No discrimination against employees 
8) No excessive hours of work 


Oeko-Tex 100 Standard

Our apparel is certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex 100 Standard is a guarantee of the safety of textiles and dyestuffs to human health. It also means more care is taken in adopting environmentally friendly production methods throughout the manufacturing of our apparel. 


Carbon Neutral

Our apparel is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon-neutral warehouses and offices in London & Hartley Wintney that use only renewable green electricity.


The Fairtrade Certification Mark is your independent guarantee that the cotton in this product has been certified in accordance with international Fairtrade Standards.



The official EU label for Greener Products. Eco-labelled products have a comparatively modest impact on air, water, soil, quality, natural resource consumption, global warming and biodiversity. Products must pass rigorous tests with results verified by an independent body. The label adorns top performing products only. 

Low Water Footprint

It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and pair of jeans. That’s why we source cotton grown in a region that receives up to 95% of its water from the monsoon rain. This is important, as the monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.

Look After Our Water 

The processing of the dye effluent takes place in a controlled closed-loop purification system that uses treatment ponds, sand filtration and reverse osmosis to convert the wastewater into clean water.

 Low-Impact Farming

We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanisation, and because organic farming does not use petroleum-based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.